What Is An Impressum and Why You Need One

Hence, you may come across the word “Impressum” quite some time on the websites that are from Germany. Therefore, have you ever wondered what it is?  In these articles, we will try to shed some light on Impressum meaning and tell you how to create one of the WordPress websites.     


Impressum definition

Thus, the word Impressum refers to ownership or authorship statement, including in the website, newspaper, magazine, or book in a German-speaking country. Therefore, it is a Latin word meaning chase or imprint.  


Thus, it is an outline of the ownership and copyright particular of the website. Therefore, it is a mandatory document essential by German law.


To add an Impressum to your Page:

From News Feed, click Pages in the left menu.

Go to your Page.

Click Edit Page Info in the left menu.

Find the Impressum section and add your info. Your changes will save automatically. To know more about what is an impressum, get clear there. 


Is this is compulsory to own an Impressum?


Therefore an Impressum is a legal disclosure for the commercial website in Germany, Austria, and Switzerland. Thus, these websites are not commercial would not be constructing by the owners do not come under the Impression law.  Therefore, apart from these websites – newspapers, magazines, and flyers also fall under an Impressum rule. Thus, it is notable that even if you do not have any physical presence in Germany but operate your website for German citizens, therefore you will come under the law of Impressum.    


When you publish an Impressum, you take control of the contents published on your site. Therefore, it gives you viewers the Impression that the information you are providing is genuine and trustworthy. Thus, these make you transparent and improves your image in the eyes of the existing or target customers. Therefore, it also gives them the right to charge you if they find anything unpleasant or in opposition to their value or perspective on your websites.


Things to involved in the Impressum

Therefore the common question is that almost everyone asks about the Impressum is what will hold on to it in an Impression is typically forward by the site owner’s brief profile.


Thus, the Telemediengesetz of Germany, which translated to English as the Telemedia Act, mandates all German commercial websites to disclose the publisher’s information, including their contact information and other required information depending on the type of company.


Creating an Impressum on the WordPress website

Therefore there are two different ways to generate an Impressum on the WordPress website, either physically or by way of the plugin. The first way is a little uneventful and time taking where you need to do everything on your own. The second one is much easier because all you need to do is install and activate WordPress Legal Page Pro. Thus, it generates attorney-level legal documents on the WordPress website. Therefore, the plugin will offer you the pre-designed templates created to match your purpose.


Where should the Impression be placed?

Therefore, on the other hand, there is no rigid and fast rule about an Impressum placement on the website. But there are certain things that you had best to keep in your mind while publishing an Impressum. No one should pass over it, and it should not produce any ambiguity. Thus, these are the commonly followed 

  • commands.
  • Thus, the Impression should be at once observable after entering the site 
  • Therefore, it must be readily on hand for the visitors 
  • Consequently, it should be available for everyone    


Because of the rules mentioned above, it is desirable to make a different page for this, or else, it may get merged with the other web page contents. Therefore, in that case, it will not be directly noticeable. Consequently, you may also put the information in your website’s owner section, where you list your privacy policy and other legal disclosures. But, in that case, you must add a link to it as an “Impressum” and place it in a remarkable position.



Therefore sometimes, Facebook introduced the Impressum feature on the Page that created confusion for the users as the Impressum is not so familiar in many countries apart from German-speaking countries like Germany, Austria, and Switzerland, where it is a must to write the Impressum for your website. Thus, it is compulsory to write the Impressum on your Facebook page.

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